Le Groupe La Poste brings together a large number of brands, products and services around its parent brand and source La Poste.
The basic elements (fundamentals, positioning, values, etc.) and graphics (standards concerning logos, typographies, ranges of colors, layouts, etc.) are thus brought together in a Brand Center allowing them to be better understood and deploy them harmoniously within each entity of the Group.
As part of the overhaul of this Brand Center platform, we supported Le Groupe La Poste in the reflection and creation of the new interface.
Following several workshops, we worked on the user journey within the platform. Ergonomics (UX) set, we then created all the graphical interfaces (UI).