For several years, this expert company in the measurement of time has looked into the creation of a watch, to mark in particular its 150 years of existence.
Its square case revisits the shape of the paddle clock, an icon from the 1970s that allowed Bodet to conquer the world.
The other historic part is located on the dial inspired by the BT480 analog clock drawn by Pierre Bodet in the 1960s.
After Mano created the entire brand universe of the B480 (logo, pack, photos, videos …), Le Gens de la Technique designed and developed the brand and e-commerce site, the only point of sale for the 3 watch models and associated accessories.
Barely online, the site already displayed half of the stock available for pre-order!
The results have therefore been largely achieved and new developments are already in preparation …